Flows with the spirit of surfers living life to the limit in their playground.
No matter race, color or creed, the universal tribe of surfers, integrates with a common bond of communication with Mother Nature by riding waves, the heartbeat of our Mother Earth.  "Live it" takes you on a journey from the North Shore and outer reefs of Hawaii to Tahiti, Fiji, Australia and California, with the surfers of the world living the spirit of Aloha and pushing the limits of surfing to the extreme.